Blue Ocean Strategy Training | Creating Uncontested Market Space Program
For companies trapped in price wars and shrinking profit margins within today's bloody competitive markets (the Red Ocean), the Grupas Blue Ocean Strategy Training shows the way to open up new market space and create new demand. The program addresses the value innovation approach — which simultaneously aims to increase differentiation and lower costs — through applicable tools: the ERRC (Eliminate – Reduce – Raise – Create) Four Actions Framework and the Strategy Canvas. Participants learn to visualize their industry's competing factors, plot the current value curve and build a new value curve; they turn the concept into practice through successful company cases.
Benefits for Companies
- The opportunity to escape price pressure and head-to-head rivalry by identifying new market spaces that make the competition irrelevant
- Reduction of resource waste through a concrete analysis discipline (ERRC) that delivers cost reduction and value increase at the same time
- Operational efficiency and cost savings by eliminating activities the industry takes for granted but that create no value
- A shared, visual and data-driven strategic language for management teams, and faster decision-making, thanks to the Strategy Canvas
- Opportunities for sustainable growth, profitability and market share by creating new demand
- Long-term competitive advantage by developing strategic vision and an innovation culture in managers
Who Is It For?
Professionals who want to gain strategic vision and create competitive advantage: managers, manager candidates and entrepreneurs; organizations seeking growth, innovation and new markets.
Training Details
1 day of in-class training, delivered in an interactive format with a maximum group of 15 participants. At the end of the program, participants receive a Certificate of Attendance.
We are ready for enthusiastic collaborations — Grupas | people • process • technology
