Sales and Market Development Program
The Grupas Sales and Market Development Program is a consulting program that supports companies in increasing their market share, raising customer satisfaction and achieving sustainable growth by restructuring their sales and marketing strategies end to end. The program begins with a current state analysis that identifies strengths and weaknesses, and continues with the development of strategies that create competitive advantage and their implementation through concrete actions.
The program consists of 7 phases: Preparation Phase, Current State Analysis (sales data, market research, competitive analysis, SWOT), Strategic Planning (target market and customer segments), Sales Strategies (sales channels, CRM setup, sales team training, performance measurement systems), Market Development Strategies (new market opportunities, product/service portfolio, brand positioning, digital marketing: SEO, SEM, social media, content marketing), Implementation Plan, and Monitoring & Evaluation (KPIs, reporting, continuous improvement).
Benefits the Program Delivers to Your Company
- Growth in market share and stronger competitive power
- Increased profitability in the long term and sustainable growth
- Optimization of sales channels and expansion of the distribution network
- Systematic discovery and evaluation of new market opportunities
- Professional management of customer relationships through CRM and higher customer satisfaction
- Sales teams strengthened through training, and measurable sales performance
- Increased visibility through brand positioning and digital marketing integration
- Data-driven decision making thanks to clear targets, KPIs and regular reporting
- An actionable, timeline-based action plan with resource and budget planning
Who Is It For?
For companies and management teams that aim to grow, want to increase sales performance, plan to expand into new markets and new sales channels, and wish to professionalize their sales, marketing and business development structure.
