Blue Ocean Strategy – Product Development Process Training (1 Day)
This is a 1-day hands-on training designed for companies that want to open up new market space and create new demand instead of fighting for market share in the bloody red oceans of competition. Grupas' Blue Ocean Strategy training conveys the methodology that enables firms to achieve differentiation in products/services and lower costs at the same time, together with practical application examples.
The program covers the topics of Blue Ocean creativity, visualizing strategic reality, discovering hidden pain points, looking beyond existing demand, reconstructing market boundaries, developing alternative blue ocean moves, communicating the move, and moving your blue ocean forward. At its core lies a single powerful question: Which factors should be created, eliminated, reduced and raised?
Benefits for Your Company
- A clear roadmap for leaving the highly competitive red ocean and moving into new market spaces where competition becomes irrelevant
- Increased profitability and growth potential by achieving differentiation in products and services simultaneously with cost reduction
- Market expansion and access to new customer segments by seeing the demand beyond existing customers
- Channeling R&D and product development investments toward the right opportunities, reducing waste of resources
- Faster and more accurate decision-making through a shared strategic language and visualization method within the organization
- Generating new product ideas through a systematic and repeatable process rather than intuition
- Effectively designing the internal and market communication of the blue ocean move
Who Is It For?
It is ideal for managers and employees who want to establish and develop the Blue Ocean product development process in their organizations; especially for R&D and Marketing departments, product management teams and strategy leads.
We are ready for enthusiastic collaborations… GRUPAS | people · process · technology
