Turquality Readiness Consulting: Secure Your Global Branding Journey
Turquality is a government support programme created to raise corporate maturity levels and build global brands, and it subjects companies to a detailed review under 10 main performance headings. Grupas Turquality Readiness Consulting is structured to fully prepare your company for this audit, covering Strategy and Corporate Performance, Financial Performance, Brand Management, New Product Design and Innovation, Marketing and Sales, Supply Chain Management, Governance, Information Systems, Digitalization and Human Resources Management.
The process opens with a Current State Analysis (CSA) that begins with 2 days of on-site work and document review: 236 different criteria are scored on a 1–5 maturity scale; a comprehensive 9-section report is delivered, including radar charts, numerical analysis, strengths, improvement areas, critical issues and a roadmap. Then a 4-phase development programme is put into action through gap analysis, action plan, proposal and the setup of a project management system.
Benefits for Your Company
- Systematic, evidence-based preparation for the Turquality audit; sound management of the application, preliminary review and audit calendar
- A corporate X-ray: priorities clarified with an objective maturity score across 10 headings
- Deployment of goals throughout the entire organization with vision-mission-strategy and Hoshin Kanri, and measurable performance through a KPI hierarchy
- Growth in global markets through brand strategy, target market positioning and awareness initiatives
- Operational efficiency and cost optimization with S&OP, demand forecasting and capacity management
- Transparent, sustainable governance through end-to-end process management, internal control and auditing
- A stronger technology infrastructure with data reliability, digital traceability and a digitalization roadmap
- An organization aligned with strategy through talent management, employee engagement and performance systems
- Opening the path to benefiting from Brand Support and Turquality programme incentives
Who Is It For?
Medium and large-sized companies that want to build a brand abroad, grow their exports and apply to the Turquality / Brand Support Programme, and that want to accelerate their corporate institutionalization.
