Guide · Insight · 5 min read

OKR: Focus with Objectives and Key Results

A performance framework that aligns the organization around an ambitious Objective and measurable Key Results.

What is OKR?

OKR pairs 'Where do we want to go?' (Objective — qualitative, inspiring) with 'How do we know we got there?' (Key Results — 3–5 quantitative, measurable outcomes). It runs in quarterly cycles and is transparent to all.

How it differs from KPIs

KPIs track current performance; OKRs set ambitious targets for change and growth. A good OKR system still includes KPIs: health metrics to protect plus OKRs that push forward, used together.

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